I bet you’ve read hundreds of articles that tout the HUGE benefits of blogging for your business.
So you’ve written up a few pieces here and there, hit that all-important publish button and waited… and waited… and probably waited some more.
The thing is, blogging is great for your business, but only if you’re doing it properly.
Everyone wants to make a good first impression, businesses included, but less than 40% of content marketers are adept at actually ensuring their first impression is a) relevant to their brand, and b) a good first impression.
Getting this first impression right is vital if you want readers to stick around.
Content is king. You’ve probably heard that phrase thrown around a lot recently.
That’s because it’s true.
Well, content marketing is king. It’s not enough to simply whack out a few blog posts, publish them, and wait for the customers to come.
If you’re doing that and wondering why you’re not getting flocks of interested people through your digital door, please read on.
This is where strategic content comes in.
Quality content. It seems to be the buzzword of the moment, being thrown around my marketers left, right, and centre, but what does it actually mean?
What does “quality” mean when it comes to content?
I’ve spoken before about why you need a content strategy, but the thought of coming up with one can be overwhelming if you’ve never done it before or have no idea where to start.
I feel you.
When I first started working in the online world, I had no idea what made a good blog post or what a content strategy even was.
Content strategy seems like just another buzzword of the moment, right?
Well, actually, content is one of the most important things you can be doing for your business today. And, if you’re not already implementing this key strategy, you’re already waaaaay behind your competitors.
You see, 60% of marketers are creating a fresh piece of content every single day. So just take a moment to think how much content is already out there and will be out there in the future.
Lizzie Davey is a professional business and marketing writer.