Content strategy seems like just another buzzword of the moment, right?
Well, actually, content is one of the most important things you can be doing for your business today. And, if you’re not already implementing this key strategy, you’re already waaaaay behind your competitors.
You see, 60% of marketers are creating a fresh piece of content every single day. So just take a moment to think how much content is already out there and will be out there in the future.
Don’t you want a part of that action?
Even while you’ve been reading this, another brand has published yet another piece of content for their audience.
If that’s not enough to convince you that a content strategy is a must, must, MUST have, I’ve got a few more tricks up my sleeve for you.
1. Boost Your Brand Identity
Did you know that consumers are more likely to buy from brands they know and are familiar with?
Trust is such an important part of building a connection with your audience, and creating a brand identity that people come to know, love, and buy from is vital for that.
When you’re creating consistent content that’s geared towards your people, helps them solve a problem, and educates them on a certain topic, you’re boosting your brand in their eyes because…
2. You’re Creating Authority
It seems like everyone and his wife is an internet guru these days, right?
There’s so much noise out there it can be difficult to get your message through.
But take a moment to think of the authorities in your niche, like Neil Patelor Jeff Bullas. What’s the difference between them and the Average Joe who’s pushing out content as well?
They don’t publish mediocre content.
In fact, their content is packed full of fresh ideas, stats to back up their points, and research to prove what they’re saying. This serves to make them an authority in their niche because a) they know what they’re talking about, and b) they are the go-to people in their niche because they create consistently good content on the same topic.
3. It Helps You Be Consistent
Consistency is key in building a loyal following. People like to know what to expect and they like to get what they expect. We’re simple creatures like that.
Even if you only commit to creating one new piece of content a month, make sure you stick to it. Soon enough, your audience will grow to look forward to your offering and gobble it up as soon as it goes live.
Being consistent also helps you stick to your goals and better helps you attain them. When you’re consistent, you can measure what’s working and what isn’t, and you can slowly work towards what you want to achieve at a steady pace.
4. Beat Your Competition
70% of marketers want to create more content this year than they did last year. That means you’ll have even more content to go up against.
Plus, it means your competition are out there publishing content and gaining a following while you’re not.
Do you want to be left behind? Of course you don’t!
If you only publish a piece every couple of months, but your competitor is publishing a fresh piece of content every week, who do you think your audience is going to gravitate towards?
It’s no longer enough to just create content. Your content needs to be stellar and strategic if you want to build credibility, captivate your audience and convert them to buyers.– Monique from Keep Chasing the Stars
5. It WORKS
I wouldn’t be suggesting a content strategy to you if it didn’t work. In fact, 57% of marketers claim content creation is their most successful strategy and that number is only set to get higher.
I’ll talk more in a moment about how content forms the top stage of your sales funnel and gets you more sales, and how it’s more successful than any other marketing strategy because it’s what your audience want.
If you’re still not convinced, just know that brands who have a content strategy see a conversion rate that is six times higher than those who don’t.
So if you want those sales? You’re going to have to get a strategy in place.
6. Consumers Are No Longer Passive
Remember when advertising simply meant throwing a cliché commercial up on the TV that encouraged people to buy, buy, buy?
Well, those days are long gone.
Consumers are no longer passive receptacles to marketing like they used to be, and instead wield the power.
More than 200 million people around the world have installed an ad blocker, showing the extreme lengths people will go to not to have to sit through an ad (and think of platforms like Netflix and Spotify, too, where people pay premium rates to not have adverts).
Instead, consumers want content they can connect with, that tells them a story, and that digs deeper than the constant deluge of ads, sponsored content, and short, fluff-filled blog posts.
7. Content is the Top Part of Your Funnel
I’m going to touch briefly on sales funnels here, even though they deserve an entire blog post to themselves.
Think of your funnel in three stages – the awareness stage, the consideration stage, and the purchase stage.
In the first stage, people aren’t sure who you are. They might not be certain they need your product, and they sure as hell aren’t going to buy from you because they don’t know anything about you.
This is the stage where you need to be attracting readers and drawing them in, and there’s no better way to do this than with quality, consistent content.
So are you convinced that you need a content strategy yet? Hopefully these reason are enough to kick your ass into gear. And remember, you don’t have to run before you can walk.
I’m convinced that 90% of the businesses in the world can use content marketing, and can use it better. – Neil Patel on Kissmetrics
Start slowly by creating one piece of content a month if that’s all you can manage. As they say, every little helps!
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Lizzie Davey is a professional business and marketing writer.