LIZZIE DAVEY
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Content samples: blog posts, ebooks, and case studies

Ecommerce, commerce, and retail
  • How to increase conversion rates: 14 tactics for 2024 (Shopify)
  • The ultimate guide to creating buyer personas (Shopify)​
  • How to use seasonal forecasting to grow your business (Shopify)
  • Social media commerce and the growing social shopping renaissance (Salsify) 
  • High-converting product pages: how to drive clicks from search (Salsify)
  • How to leverage the most important ecommerce metrics to boost sales (SellerSnap) 
  • Ecommerce discounts: a race to the bottom? (Givz)
  • What is a product-led model? (Breadcrumbs)
  • ​Mind the gap: how AI is giving retailers the edge (Talkoot)

Digital products and the creator economy 
  • Email marketing for bloggers in 2024: how to get started and do it right (Email Tool Tester) 
  • How to sell products online (Whop) 
  • The ultimate guide to #buildinpublic (Lemon Squeezy ebook)
  • A complete guide: how to monetize your content (KOMI)
Marketing, martech, and automation 
  • Cultural fit: building SMS marketing strategies for the UK and Europe (Klaviyo)​
  • Is SEO dead? Not yet, but search is changing (Positional)
  • Content gap analysis: a step-by-step guide for SEOs (Positional)
  • How to create a social media marketing strategy (Shopify)
  • How to write a newsletter: 13 tips to captivate and convert readers (Email Tool Tester) 
  • 17 goals and marketing objectives examples (CoSchedule) 
  • How to do keyword research: a crazy simple guide (Omniscient Digital) 
  • How to calculate and measure SEO ROI (Omniscient Digital) 
  • A 5-step guide to repurposing content for social media channels (Sendible) 

Customer success stories and case studies
  • How Beardbrand's support team of one closes one-touch tickets faster with Gorgias (Gorgias via Kollectify) 
  • Ugly Drinks: how we found our first 1,000 customers (Blueprint) 
  • Encouraging a "test and learn" culture to keep innovation fresh after 30 years in business (ghostwritten for The Good) 

Content refreshes

Want to give your existing content a new lease of life? Maybe it's dying a slow death... after all that hard work you put into it! 

Refreshing this post for Shopify led to an uptick in search traffic that continues to grow. 
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Content strategy results

Ranking in the top 10 spots within the first month

I worked with MightyScout to deliver a high-impact content drive to boost their authority and visibility in the search results.
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Over two months, we researched high-volume, low-competition keywords and created content briefs around the most relevant topics. Each piece included SME interviews, and real-life examples, and was optimised for its associated keywords. I managed a team of 4 writers and editors to deliver 15 pieces of content over two months


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Climbing up the SERPs for highly competitive keywords

I worked with Price & Cost on a small-scale strategy to improve its search rankings for competitive industry key terms. I ran extensive research into the brand’s audience, USP, and customer journey before delivering a strategy doc that highlighted high-level content themes and granular topics based on keyword research.

​I used this research to brief and commission two pieces of content a month (based on the client’s budget), hitting all content themes.


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  • Home
  • About
  • Contact
  • Portfolio
  • Testimonials
  • Services
    • SaaS Content Creation
    • SaaS Content Strategy
    • SaaS Landing Pages
    • SaaS copywriting
    • BOFU Content Writer
  • Newsletter
  • Freelance Magic
  • Blog