Content samples: blog posts, ebooks, and case studies
Content refreshes
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Want to give your existing content a new lease of life? Maybe it's dying a slow death... after all that hard work you put into it!
Refreshing this post for Shopify led to an uptick in search traffic that continues to grow. |
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Content strategy results
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Ranking in the top 10 spots within the first month
I worked with MightyScout to deliver a high-impact content drive to boost their authority and visibility in the search results. Over two months, we researched high-volume, low-competition keywords and created content briefs around the most relevant topics. Each piece included SME interviews, and real-life examples, and was optimised for its associated keywords. I managed a team of 4 writers and editors to deliver 15 pieces of content over two months |
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Climbing up the SERPs for highly competitive keywords
I worked with Price & Cost on a small-scale strategy to improve its search rankings for competitive industry key terms. I ran extensive research into the brand’s audience, USP, and customer journey before delivering a strategy doc that highlighted high-level content themes and granular topics based on keyword research. I used this research to brief and commission two pieces of content a month (based on the client’s budget), hitting all content themes. |
